The Zanotti family flower shop, located in the heart of Italy, is a sanctuary of natural beauty offering a wide range of exquisite flowers to brighten any occasion. With a legacy spanning generations, this family-owned business prides itself on offering unparalleled quality, personalized service and a deep appreciation for the art of floral arranging.
Our branding project for the Zanotti Family Florist aims to capture the essence of their rich legacy while highlighting the elegance and grace of their signature flower, the lily. This representative figure will serve as a visual anchor for the brand, symbolizing purity, beauty and the Zanotti family’s commitment to excellence.
The logo design is inspired by the delicate petals and elegant shape of the lily. A stylized representation of the lily flower has been created, with soft curves and flowing lines that exude elegance and sophistication. The choice of a soft, pastel color palette, reminiscent of a garden in bloom, further enhances the brand’s visual identity, creating a warm and welcoming atmosphere.
Typography plays a crucial role in our branding project for Zanotti Florist. We selected a classic, timeless typeface to evoke a sense of tradition and craftsmanship, a reflection of the family’s dedication to their craft. The font is elegantly legible, ensuring clear communication while maintaining a touch of sophistication.
In addition to the logo and typography, the branding project extends to various collateral materials, such as packaging, containers and signage. Each element is designed with attention to detail, ensuring a cohesive and memorable brand experience. The lily motif is strategically incorporated into these materials, reinforcing the brand’s visual identity and creating a sense of familiarity.
In conclusion, Zanotti Family Florist’s branding project captures the essence of its heritage and the beauty of its signature flower, the lily. From the logo design to the choice of colors, typography and messaging, each element is carefully crafted to reflect the family’s commitment to delivering exceptional floral experiences.